Studio: the speculative branding agency of 2122

The creation of this proposal is based on life in the year 2122.

As a result of climate change, London is partially sunken, and its society is dealing with three major issues:

• Excessive pollution, coastal erosion, and increased extreme weather events
• Strong reliance on digitisation
• Overpopulation: As sea levels rose in coastal areas of the United Kingdom, millions of individuals emigrated to cities such as London or Birmingham, among others.

Consequently, people only interact virtually, with minimal physical communication between them.

Based on this issue, 'STUDIO: the speculative agency' arises, innovating with a new form of communication in society.